Last updated: June 15th 2020
WHAT INFORMATION DOES LIFE STORY COLLECT, HOLD, USE AND DIVULGE?
Depending on your use of the Life Story Services, Life Story may collect, hold, use and divulge the information that you knowingly choose to disclose and enter on any of the Life Story Services or that you otherwise give to Life Story and that can be used to identify you, such as your name, contact information, your e-mail address, location, information about your postal address, social media accounts and information about your birth date, birth time, birth location, your demographic information, mobile and/or computer device (collectively, the “Information”).
You can choose not to provide certain Information, but then you might not be able to take advantage of some of the Life Story Services. You may contact Life Story as set forth in the Section “Contact Life Story about Privacy” to address any issue thereof.
WHY DOES LIFE STORY COLLECT AND HOLD YOUR INFORMATION?
Life Story generally collects and holds your Information to:
Process payment for the Life Story Services that you purchase from Life Story, when applicable;
Communicate with you concerning your account and provide timely customer service when needed;
Track your location for the purpose of identifying the Life Story Services that are currently available to you;
Provide you with the Life Story Services, respond to and perform your requests for the Life Story Services, including to deliver the Life Story Services you have purchased;
Offer you product upgrades, and other Life Story Services;
Authenticate the users of the Life Story Services;
Provide you with targeted advertising while using the Life Story Services or third party services;
If you have consented to receive such information, provide you with the Life Story Messages and/or those of its partners and licensors;
Share your Content (as defined below) with other users of the applicable Life Story Services or third party services and platforms as detailed below;
Recommend you content based on your use of the Life Story Services
(collectively, the “Purposes”).
The legal basis for using the Information for the Purposes is typically a contractual basis (i.e. to provide you with the Life Story Services) or because you have consented to such Purposes. However, Life Story may also rely on other legal grounds, for example, where the processing is necessary for its legitimate interests or for compliance with legal obligations to which it is subject.
Life Story’s software may include the opportunity to disable certain software features to increase your level of privacy. However, certain technical information (e.g., zip code) may be automatically transmitted between networked servers to authenticate access to the Life Story Services, enable their delivery, or optimize your media delivery experience.
WHEN AND HOW DOES LIFE STORY SHARE YOUR INFORMATION WITH THIRD PARTIES?
Life Story may disclose your Information to its partners and licensors to the extent such disclosure is required for the Purposes. Life Story may use third parties to facilitate its business, such as payment processors, hosting services providers, contractors for sending out e-mail updates about Life Story and the Life Story Services or for providing customer support services. In connection with these business operations, Life Story’s contractors and service providers may have access to your Information collected by Life Story for use for a limited time in connection with these business activities. Where Life Story utilizes third parties for the processing of any Information, Life Story implements reasonable contractual and technical protections in order for such third parties to keep all Information they process strictly confidential. Please note that these third parties may be located in other countries where the laws on processing personal information can differ from the laws of your country of residence.
Life Story may also disclose your Information if required to do so by law or in the good faith belief that such action is necessary to: (a) conform with the law; (b) comply with the order of a competent judicial authority in any jurisdiction; (c) comply with legal process served on Life Story; (d) protect and defend the rights or property of Life Story; (e) enforce or verify your compliance with any part of the agreements that you enter into with Life Story, if any; (f) prevent fraud or other illegal activity perpetrated through the Life Story Services; or (g) act in urgent circumstances to protect the personal safety of users of the Life Story Services or the public at large.
THIRD PARTY SERVICES AND PLATFORMS
The Life Story Services may sometimes offer you the possibility to post and share information regarding your activity on the Life Story Services (the “Content”), to journals, blogs, message boards, classifieds or any other form of social media platform or public forum. The use of such information that you choose to post or share will be governed by the privacy policies of such third parties. When this functionality is available, you may choose to link your Life Story Service account to your social media accounts (e.g. Facebook, Twitter, Google+), in which event you consent to the sharing of your Information from your social media accounts to Life Story and to having your activity on the Life Story Services automatically shared on your social media accounts timeline and/or profile pages. You can disconnect your Life Story account from your social media accounts by signing into your Life Story account and selecting “Social” in Account Settings and toggling the “Connected” button to “Unconnected”. You can also turn off “Sharing” by toggling the “Sharing” button to “off”.
Children under the age of 13 will not have the possibility to share their Content on social media through the Life Story Services without your prior consent. Once you consent to the sharing of the children’s Content, this feature will be available for all the Content generated, including the Content generated prior to your consent, until you deactivate the functionality as provided above.
For the avoidance of doubt, you acknowledge and agree that you are solely responsible for any use by any third party of the information and/or Content that you decide to post or share, for yourself or the children under the age of 13, on any journals, blogs, message boards, classifieds or any other form of social media platform or public forum using a functionality offered on the Life Story Services.
HOW LONG WILL LIFE STORY KEEP YOUR INFORMATION?
Life Story will retain your Information only for as long as necessary to fulfill the Purposes for which it was collected, or as required for Life Story’s legitimate interests, or to comply with applicable legal, tax or regulatory requirements. After such time, any Information you have provided to Life Story will be destroyed, deleted or made anonymous.
HOW DOES LIFE STORY PROTECT THE CHILDREN’S PRIVACY?
Except as otherwise provided for a specific Life Story Service, the Life Story Services are only available for individuals aged 13 years or older. Life Story does not knowingly collect, hold, use or divulge any Information from children under the age of 13, unless a parent or legal guardian has consented to it. If you believe that Information has been collected from children under the age of 13 without your prior consent, you may contact Life Story as set forth in the Section “Contact Life Story about Privacy”.
LIFE STORY MESSAGES
If you have consented to receive such information, Life Story may send Life Story Messages to you about the Life Story Services, and/or about products and/or services of its partners and licensors. Separate Life Story Services and lines of business may send separate Life Story Messages. You may opt-out of receiving Life Story Messages as set forth in the Section “Contact Life Story about Privacy”. However, Life Story may continue to send you Life Story Messages to inform you about available upgrades or critical technical service issues relating to a Life Story Service that you requested or purchased, or to provide you with important information on your account.
SECURITY OF INFORMATION
Life Story takes appropriate precautions to protect your Information. Life Story uses physical, electronic, and procedural safeguards that comply with applicable regulations to protect your Information.
ONLINE BEHAVIORAL ADVERTISING
Life Story may collect, use and/or allow third parties to collect and use certain of your Information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, number of views of an advertisement, advertising conversion rates, monetization rate, purchase history, information concerning your use of the Life Story Services, information concerning your use of third-party websites, age, gender, geolocation data, Internet provider information, device information, hardware information and other similar information) when you interact with the Life Story Services and/or other third parties’ websites and services in order to provide or allow third parties to provide advertisements about goods and services likely to be of interest to you. To learn more about this behavioral advertising practice, please contact Life Story as set forth in the Section “Contact Life Story about Privacy”. In no event will Life Story permit behavioral advertising to children where it has actual knowledge that the user is under the age of 13.
FAILURE TO COMPLY
CONTACT LIFE STORY ABOUT PRIVACY, INCLUDING YOUR RIGHTS
If you have questions about the privacy aspects of the Life Story Services, would like to know more about Life Story’s legitimate interests, would like to make a complaint, to withdraw your consent (if any), to object to the use of your Information by Life Story, to request access to the Information Life Story holds about you, to modify, delete or correct such Information, if you wish that Life Story discontinues or limits the use of your Information, or if you wish to receive a copy of all Information that Life Story has about you in a structured, commonly used and machine-readable format, please contact Life Story at:
Your request may be accepted or denied by Life Story based on the applicable laws.